I reviewed the trailer for 30 days of night (2007) a gory action horror about vampires. The trailer had a good beginning because it started with a jump scare, which would definately grab the audiences attention. However I don't believe the rest of the trailer lived up to the action suggested by this first scene.
I felt the trailer lacked a lot of action, most scenes with vampires were close-ups as they menacingly look at the camera. Doing this shows off the impressive special effects and make-up on the vampires but took away from the pace of the trailer.
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