In class we watched the trailer for the film Cloverfield. The average score out of 10 that we gave the trailer was 7.5. The class liked the style of the trailer in that it was a scene from the film rather than a montage of highlights from the film. Showing us one scene draws us into the characters and the audience are more likely to want to watch the film, so they can see what happens to the characters.
A disadvantage to only showing the audience one scene is that we see a very small fraction of the film and it may not accurately represent the rest of the film. We also don't know where in the film the clip takes place, this is an issue because it would be a completely different film if it ended with this clip as opposed to beginning with it. The reason the trailer didn't score higher than 7.5 is that there wasn't enough gore, or aspects of horror in the trailer, it came across as more of just a dark action film, than a horror.
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